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Paid Media Starter - Facebook Ads - White Base Media

Paid Media Starter – Facebook Ads

Our entry-level package for Facebook advertising with Instagram cross-posting

Get your products seen in the biggest social network by placing Facebook Ads. Events tracking and audience curation will be used to reach the best people for your content. Includes Instagram placements.

Benefits

 

A Complete Ideation to Execution Cycle
Turnkey social media service that handles everything from ideation of your content calendar to optimizing your ad campaigns.

Advanced Targeting
Hyper-targeted audiences on Facebook to reach users who are most susceptible to what you’re advertising

Easy Revision Process
See your content and suggest revisions before they get promoted on various ad placements.

Monthly Review
Receive white-label documents monthly for updates, reports, and recommendations. This includes the Social Media Content Plan and Social Media Insights

Month 1: The Process

Social Media Assessment
We audit your client’s social media pages and give initial recommendations to improve their visibility.

Social Media Playbook Creation
The tone of voice to use, themes and topics to talk about will be established here. This will contain the Facebook audience targeting and projected reach and results of the ad campaigns based on the given budget. The content and promotional strategies from the first month onwards will be discussed in this document.

Social Media Content Plan with Calendar Plotting
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.

Ad Monitoring and Optimization
Ad campaigns will be monitored throughout the campaign cycle. Targeting will be optimized in accordance to the performance of the ads. This includes adjusting the ads’ audiences, bid strategies, and placements.

Social Media Insights
Monthly Reports include analysis of the cycle’s results and recommendations for the next cycles.

Requirements
Below are the key access requirements we need to effectively start the campaign. We strongly recommend at the end of the pitch to the client, to request for access while preparing the contract. Here are the access requirements:

 

Add as Partner to an Existing Facebook Business Manager (if available)

Shared assets assigned with admin role:

-Facebook Ad Account (if already existing)

-Facebook Page (if already existing)

-Facebook Pixel

 

Brand Guidelines (if any)

Product or Service Photos and/or Videos

Monthly Ongoing
Details
Details

Profiles Setup: Facebook & Instagram

 

Paid Ad Creation: Up to 8 (content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and Facebook’s Audience Network)

 

Available Objectives: Page Promotion, Brand Awareness, Traffic, Engagement.

 

Note: This package does not include monthly ad spend budget for ad campaigns.

We recommend a minimum ad budget of $500.00USD.

Add-ons

Paid Media Starter (Google Search) – Setup Only

Setup is inclusive of media plan creation for campaigns that need to set up the work for Paid Media Starter (Google Search).

Price

 

$900.00/mt

Package Inclusions

  • Monthly Reporting
  • Social Roadmapping
  • Pre-posting Approval System
  • Covers Facebook, and Instagram
  • Done For You Hashtag Research
  • Visuals, Text, and Hashtags Done For You