Backlink Assessment

• Spammy, Toxic, Irrelevant Backlink

   

• Excessive exact Matches

   

• Minimal Branding

   

Competitor Analysis (Up to 3 Competitors)

• Authority

  Domain Age
  Trust Flow
  Citation Flow
  Domain Authority
  Page Authority

• Backlink Portfolio

  Number of Backlinks
  Number of Referring Domains
  Anchors Cloud

• Rank Equity

  Numer of Ranking Terms (Ahrefs)
  Top 10 Ranking Keywords

• Indexed Content

  Indexed Pages
  Canonical
  Content Volume (Homepage)
  Outbound Dofollow links
  Internal Links
  XML Sitemap
  Robots.txt
  Text/HTML Ratio

• Meta Content

  Page Title
  Meta Description
  H1
  Alt Tags (Homepage)

• Usability

  Mobile-Friendliness
  Page Loading Speed (Homepage)

• Tools

  Google Analytics
  Google Search Console

• Shareability

  Social Media Buttons

• Competitor Social Media Analysis: Facebook

  Number of Likes
  Number of Followers
  Average Number of Monthly Posts
  Content Post Types
  Number of Reviews
  Ave. Review Score
  FB Page Creation Date (Est.)

• Competitor Social Media Profile: Twitter

  Number of Followers
  Number of Likes
  Number of Tweets
  Twitter Page Creation Date
  Content Post Types
  Average Number of Monthly Posts

• Competitor Social Media Profile: Instagram

  Number of Followers
  Number of Posts
  Average Number of Monthly Posts
  Content Post Types

Content Assessment

• Indexed Content

   

• Duplicate Content

   

• Keyword Presence

   

• Image Alt Tags

   

• URL Optimization

   

• OnPage Blog Content for Freshness

   

Indexed Content

• Originality / Duplication

   

• Keyword Presence

   

• Competitive Content Volume Analysis

   

• Internal Linking Support

   

• Content Formats / Rich Media

   

• Image Alt Tags

   

• URL Optimization

   

• Freshness | Blog Content

   

Initial Data Assessment

• Google Indexed Pages

   

• Duplicate Content Index

   

• Mirror Site Presence

   

• XML Sitemap Presence

   

• Google Search Console Crawl Errors

   

• Google Search Console Manual Actions

   

Keywords Assessment & Recommendations

• Business Analysis

   

• Target Audience

   

• Branded Keyword Identification

   

• Generic Keyword Matching

   

• Keyword Selection

   

Meta Content Data Report

• Title

   

• Description

   

• H1

   

• Alt Tags

   

Ranking Equity

• 3rd Party Tool Ranking Equity

   

• Branding Equity

   

• Local Equity

   

Silo Structure

• Click Depth of Target Pages

   

Tools Setup & Integration

• Google Search Console

   

• Google Analytics Setup

   

Usability

• Phone Number

   

• Clickable Logo

   

• Above the Fold Content

   

• Images

   

• Incoming Internal Links

   

• Outbound Internal Links

   

• Image Count

   

• Social Buttons

   

• Calls To Action Buttons

   

Website Performance Assessment

• Web 2.0/HTML 5

   

• HTTPS Check

   

• Website Mobile Responsiveness

   

• Microformats

   

• Site Speed Assessment

   

• 301 Redirection

   

• 404 Page Check

   

• Duplicate Site Check